Amazon Minwax Refresh

Associate Creative Director

As DIY home improvement — and online ordering — boomed in early 2020, it became a high priority for Minwax to grow its Amazon business. To do so, we completely redesigned Minwax's brand page, while also creating three A+ content pages for three key lines: Wood Finish Oil-Based Penetrating Stain, the new Design Series and Polycrylic clear protective topcoat. The brand page used a mix of newly-shot lifestyle images and application shots to showcase the breadth of the product offering. The A+ content pages, which live at the bottom of individual product pages, paired lifestyle imagery with messages that reinforced ease-of-use and the overall system sell (prep/stain/protect) with the goal of keeping visitors on the page, converting sales.

Words: Teda Jenkins
Account: Andrew Rzicznek
Brand: Minwax
Channel: Amazon

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