On the heels of Taegan Goddard's Wonk Wire logo design - my sixth collaboration with the political authority - we teamed up again on a new site, Political Trivia. The mandate was simple: Incorporate Goddard's standard red and blue color scheme as well as his familiar U.S. Capitol dome icon. What you see above is the final outcome. While the dome is familiar, I sought to include Filmotype Fashion and Homestead, two typefaces that work rather well together. Futher, I felt the banner gave more heft to Goddard's name, which it needed. While this was the final logo, I was proud of the work that led to it. So without any further ado, here are some of those explorations:
For the above option, I wanted a look reminiscent of the game we all think of - Trivial Pursuit - when we hear the word "trivia." In this case, I made the "o" in "Political" the well-known piece from the board game. It worked for me, but I thought it owed too much to the game. So I went in a different direction.
This one was an early cousin to the final look. One key difference is the treatment of the "r" in "Trivia." With this logo, I used a question mark and ghosted back letterform to turn the "r" into more of a trivia-themed visual pun.
A more conservative - and Homestead-only - logo, the only visual pun (of sorts) being the insertion of a question mark into the "o" in "Political."
Another conservative look, this one more rooted in WPA-era typefaces. All in all, this was another fun project and collaboration with Goddard - one of my favorite (and longest-running) clients. Obviously, it's a great year to be doing political-themed work, and I look forward to the next project where I can meld my passions for politics and design. Until then, play some trivia!
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