It's about time: What you see above is the official logo for our best little buddy Quigley, whom we rescued nearly two years ago. There isn't enough room in this space — or any space — to adequately describe how much Casey and I love our friend and how important he's become to our lives. He's our constant companion, our daily source of good times, and the proud third member of our little team. In short, he's the Quig. And he needed a logo.
As in any logo project, I wanted to distill Quigley's essence into as simple a package as possible, yet still deliver a mark that truly did him justice. There's so much visual inspiration out there, but, without a doubt, my two biggest sources were Aaron Draplin's identity work for his proud companion, Gary (we miss you, Garold), and Always With Honor's many dog-related projects, including Dogs of Dignity. Elsa and Tyler from AWH have their own long-dog friend, too, Zoe.
I started by simplifying Quigley's shape. I wanted to use thick lines and depict his head in-profile, since despite being a little guy (he only weighs 17 lbs.), Quigley cuts an heroic profile. Distilling his ear color gradient was the next task, which I did by introducing the two zig-zag sections. I felt Quig needed an enclosure, which I handled by placing him within a Q-shaped box, further reinforcing his name. For good measure, I set him against a sky blue background, also setting his abbreviated name — what we call him most often — in the same color. And there you have it.
To be sure, this wasn't a paying project. We talked with the client, and he agreed to work a barter arrangement by which he joined us for longer walks, more frequent belly scratches, and reduced barking at the mailman. Deal. We love you, Quig.